In This Post you are going to learn the secrets to Running Profitable Facebook Ads

Sometime last year, a client came to me for help with her Facebook Ads.

She was frustrated because her Facebook ads were not converting.

She sold foodstuffs online and according to her, Facebook was just chopping her money and wasn’t giving her any positive results and so out of frustration and annoyance she killed the ad.

I then asked her a number of questions so as to try and troubleshoot where the problem was coming from.

Everything seemed to be in order including her targeting.

Then I requested for a screenshot of the ad she was running and boom! immediately, I saw where the problem was coming from.

The Facebook Ad was dry as the Sahara desert mehn!

There was no good offer.

Nothing to appeal to the prospective customer.

The ad read “Quality clean fresh and affordable, simply scroll through for our price list and send us your link via DM or list in our bio”.

So​ I started by telling her the things she needed to work on.

Today I want to share with you some of those things ​I pointed out to her.

I really hope you learn something from it too.

1. Make the offer in your Facebook Ads more compelling by giving people a reason to stop scrolling and look at your ad. 

​Our attention span keeps reducing. Even the goldfish pays more attention that the average human these days.

So If your ad doesn’t cause some form of pattern interrupt in your prospects mind, Omo nothing for you o.

You have to Make them an offer. Mr Toyin Omotoso calls it a Godfather offer.

Ask yourself why should they patronize you?

One of the ways to do this is by putting yourself in the shoes of your prospects and ask why they should buy from you and not from the dozen other alternatives out there.

What value are you giving them that they can’t get from any other place?

Offer them something..

We too like awuf..

Here is an example of something you could say:

​I‘ll be offering 10, 20 or 25‰ discount for those who purchase in within the next..24 hrs, 48hrs…or free delivery for people living in so so so area.. etc.

You need to get creative and find a way to make your offer more enticing.

2.Model What is already working in Your Facebook Ads and stop trying to Reinvent the Wheel.

I also asked if she knew any food vendor who does something similar to what she does on Facebook or Instagram to which her answer was yes.

I then told her to:

a. Take a closer look at the ads from those people that got the most engagements.

b. Take the ad apart and see how she could model what they did on her own ad as well.

3.Videos Convert More than Images when Running Facebook Ads

I also drew her attention to the fact that Video ads have been proven to convert more than images so I advised her to do a video showing people what she sells or if she wasn’t comfortable showing her face, she could do a video slide showing images of the different products she was selling .

She thanked me and went on her way.

About 5 days later she reached out to me very excited.

She had implemented a number of the things​ I told her and her sales sky-rocketed.

She was even rejecting some orders sef.. because she was getting low on stock and her supplier wasn’t able to meet up.

See levels

I  felt really cool with myself especially considering the fact that this time last year, I didn’t know anything about how to run a Profitable Facebook ad.

What I thought I knew was just Childs Play.

It wasn’t until I enrolled for Mr. Toyin Omotoso’s 72 IG Implementation Training program that I realized I had been doing it all wrong.

Facebook ads mastery is just one out of the many skills covered in this program.

Below are a list of Digital Marketing skills you will learn  from the 72IG program:

-Graphics Designing

– Web designing

– Affiliate marketing

– Facebook & IG ads mastery

– Email marketing

– Sales automation.

– Basic White board Animation.

-And Much more

Not just Will you master these 6 profitable skills from this program for just 40k,

(You should know that Learning Each of these skills will go for Atleast 20k each and 120k in total) But you will also get to learn how to make money online by combining these skills together to start an online business using the 72IG Affiliate Marketing System.

You can read the Review I wrote about the 72IG Implementation Program here

Here is a screenshot of my earnings from just mastering the Affiliate marketing skill alone.