3 Powerful Tips To Running Profitable Facebook Ads In 2021
written by Yemi Alabi| January 27, 2021 | 5 mins read
READ: 10,587 times
Sometime last year, a client came to me for help. She was frustrated because her Facebook ads were not converting.
She sold foodstuffs online and according to her, facebook was just chopping her money and wasn't giving her any positive results and so out of frustration and annoyance she killed the ad.
I then asked her a number of questions so as to try and troubleshoot where the problem was coming from.
Everything seemed to be in order including her targeting.
Then i requested for a screenshot of the ad she was running and boom! immediately, I saw where the problem was coming from.
The ad was dry as the sahara desert mehn!
There was no offer. Nothing to appeal to the prospective customer.
The ad read "Quality clean fresh and affordable, simply scroll through for our price list and send us your link via DM or list in our bio".
So I started by telling her the things she needed to work on.
Here are some of the things I pointed out to her.
I hope you learn something from it too.
1. Make your offer more compelling by giving people a reason to stop scrolling and look at your ad.
Our attention span keeps reducing.
If your ad doesn't cause some form of pattern interrupt in your prospects mind, Omo nothing for you o.
You have to Make them an offer. Mr Toyin Omotoso calls it a Godfather offer.
Ask yourself why should they patronize you?
One of the ways to do this is by putting yourself in the shoes of your prospects and ask why they should buy from you and not from the dozen other alternatives out there.
What value are you giving them that they can't get from any other place?
Offer them something..
We too like awuf..
Here is an example of something you could say:
I'll be offering 10, 20 or 25‰ discount for those who purchase in within the next..24 hrs, 48hrs...or free delivery for people living in so so so area.. etc.
You need to get creative and find a way to make your offer more enticing.
2. I also asked if she knew any food vendor who does something similar to what she does on Facebook or Instagram to which her answer was yes.
I then told her to:
a. Take a closer look at the ads from those people that got the most engagements.
b. Take the ad apart and see how she could model what they did on her own ad as well.
3. I also drew her attention to the fact that Video ads have been proven to convert more than images so i advised her to do a video showing people what she sells or if she wasn't comfortable showing her face, she could do a video slide showing images of the different products she was selling .
She thanked me and went on her way.
About 5 days later she reached out to me very excited. She had implemented a number of the things I told her and her sales sky-rocketed.
She was even rejecting some orders sef..
I also felt really cool with myself especially considering the fact that this time last year, I didn't know anything about how to run a Facebook ad.
What I thought I knew was just rubbish.
It wasn't until I enrolled for Mr. Toyin Omotoso's 72 IG program that I realized that I've been doing it all wrong.
Facebook ads mastery is just one out of the many skills covered in this program.
Below are a list of Digital Marketing skills you will learn from the 72IG program.
- Web designing
- Affiliate marketing
- Facebook & IG ads
- Email marketing
- Sales automation.
- Basic White board Animation.
Not just Will you master these 6 profitable skills from this program for just 40k,
(You should know that Learning Each of these skills will go for Atleast 20k each and 120k in total) But you will also get to learn how to make money online by combining these skills together to start an online business.
Here is a screenshot of my earnings from just mastering the Affiliate marketing skill alone.
would you like to learn more about this program and how you can take advantage of it asap?
If you just said yes
Then there is something you need to know.
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That is not all.
You will also get the following Bonuses:
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That is not all, you will also get the following bonuses below:
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Wait, there's more!
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I call it "done for you" because i will be doing all the heavy lifting including installing WordPress, creating pages, installation of plugins needed for your website to function optimally.
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